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Basically every industry has been affected by COVID-19 – and the cannabis industry is no exception. With a spike in online sales and in the cannabis space, now is the time to get your digital marketing right. In this practical and in-depth look at marketing in the cannabis space, three experts in the field will discuss what works (and what doesn’t), with use cases, best practices and strategies for success. 


  • Lisa Buffo, Cannabis Marketing Association
  • Scott Berman, Panther Opportunity Fund
  • Dan Berman, CannabisBPO


  • Elana Goldberg, CannBe
  • Saul Kaye, CannaTech


Meet the Experts

Lisa Buffo

Founder & CEO

Cannabis Marketing Association

Lisa Buffo is an entrepreneur and marketer with a passion for launching companies with experience in both the cannabis and technology industries. The Founder & CEO of the Cannabis Marketing Association, Lisa was named one of 2019’s 40 Under 40 Rising Stars in Cannabis by Marijuana Venture Magazine in 2019 and named “The Marketing Guru” by Women & Weed magazine.

Scott Berman


Panther Opportunity Fund

Scott joined the Panther Opportunity Fund (“Panther”), a vintage 2017 cannabis focused venture capital fund with a complementary and diverse set of 14 portfolio companies, in 2017 as a Principal and member of the investment committee. Scott first entered the cannabis space in 2014 when he co-founded the Cannabis Rep Network (merged into Calyx Distribution) to provide sales & distribution for brands in California. Prior to Calyx, Scott co-founded a data-driven digital ad agency called Audience Partners in 2007, targeting addressable audiences for the political and healthcare industries. Scott has a degree from the University of Maryland and began his career in a family Jewelry manufacturing business based in Philadelphia. From 1988 to present, Scott has worked for the Philadelphia 76ers, as head statistician for all home games.

Dan Berman

founder & ceo

Cannabis BPO, PharmaCentra, Concentra Solutions

Dan Berman, Chairman and CEO of three sister companies, CannabisBPO, PharmaCentra and Concentra Solutions, has created, consulted and managed successful customer and patient customer relationship management programs for Fortune 100 companies for over 25 years.

As an expert in customer experience, customer journey and brand protection, Dan harnessed the key aspects of his other companies and founded CannabisBPO which is a 24/7/365 contact center providing sales, customer service, education and help desk for the cannabis sector.

Elana Goldberg

chief content officer


Elana has been in digital publishing and online content creation since 2005, spanning journalism, non-profit, and the private sector. She ran the online operation at The Jerusalem Post for five years, after which she moved into the nonprofit sector, helping to build a positive news outlet, After a few years in performance marketing, she rediscovered her affinity for cannabis, and is now building publisher sites and optimizing campaigns for CannBe across the recreational-wellness-medical spectrum. 

Saul Kaye

CEO & Founder

iCAN: Israel-Cannabis

Saul Kaye is the founder and CEO of iCAN: Israel-Cannabis and a true leader in the Global Cannabis Ecosystem. Saul is an industry advisor to the Medical Cannabis Caucus of the Knesset as well as an advisor to the Ministries of Economy and Health in Israel. Saul is a licensed pharmacist and a successful entrepreneur with both retail and e-commerce experience, and has founded multiple companies spanning six countries across the US, Europe, Israel and Australia.

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