goodleaf Presents: A Botanical Advantage for African Cannabis

goodleaf Presents: A Botanical Advantage for African Cannabis

goodleaf: A Dose of Wellness

goodleafCommitted to cultivating an improved quality of life, goodleaf is creating the next generation of wellness rituals, engineered by nature to restore balance. goodleaf is a premium CBD brand with a mission to offer the best products and share deep-rooted cannabis knowledge to promote health, happiness and overall well-being.

Today in our blog, CannaTech welcomes Amy Peterson, goodleaf Community Manager, to discuss Africa’s botanical advantage and the continent’s emerging CBD market.

CBD: A Gift of Nature

CBD has fast become a newly appreciated gift of nature. Derived from the cannabis plant, it has been used throughout the ages for its medicinal value. When THC (the compound responsible for the ‘high’ of cannabis) is removed, the result is a pure, highly beneficial derivative that helps to provide a better quality of life. While studies are still emerging, what we do know is that this plant has many benefits – from pain relief to sleep management, skincare, and many more.

A Botanical Advantage for African Cannabis

With the cannabis industry continuing to gain global momentum at an astounding pace, and more contenders throwing their hat into the ring with every passing law, the establishment of a unique, innovative business in this space poses a compelling challenge.

Having given rise to some incredibly creative and dynamic cannabis companies, the American forerunners have done well to set the bar high. So without reinventing the wheel or replicating those ideas, it makes the most sense for African Cannabis to seek out originality by returning to its roots – literally.

South African Biodiversity and Botanicals

South Africa is one of the most biodiverse countries on earth, and many people across the world are already familiar with some of its botanical exports. The global market size alone for moringa, an African tree with a host of benefits for the body, was valued at $5.5 billion in 2018. Moringa, bucchu, rooibos and sceletium are just a few of the indigenous ingredients that have found international popularity in drinks and skincare products, with a reputation as regenerative antioxidants.

goodleaf

Our upcoming Goodleaf skincare range combines CBD with rooibos and various oils derived from other African botanicals, including kalahari melon, marula, baobab and mongongo. The soothing, moisturising and anti-inflammatory capacities of these plants echo those properties in CBD – making the combination a particularly powerful, organic product for skin vitality.

The incorporation of other remedial plants serves to emphasise and enhance that same potential in cannabis. Just like cannabis, these botanicals have been used for generations as resources for natural healing. And, just like cannabis, the power and wisdom of these botanicals can be found by unlocking this inherent value – the mysterious qualities afforded to them by nature that can be used for the benefit of our own health and wellness.

An intersection of cannabis and botanicals is not just intuitive, it’s imperative. Not only does it negate any need for synthetic terpenes or flavonoids, but it also tells an original cannabis story by infusing it with a legacy of natural medicine on the African continent. It places an African narrator at the helm, rather than simply reappropriating a notion of what the cannabis industry should look like.

Having given rise to some incredibly creative and dynamic cannabis companies, the American forerunners have done well to set the bar high. So without reinventing the wheel or replicating those ideas, it makes the most sense for African Cannabis to seek out originality by returning to its roots – literally.


 

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