Networking is one of the most important areas of focus for expanding or emerging cannabis businesses. While networking in any sphere is crucial, the cannabis industry in particular is built on relationships. Because of the complexity of the regulatory landscape, the rapid progress of scientific research and the high number of nascent businesses, high-level cannabis conference presence is indispensable. By allowing stakeholders to adequately vet and communicate with prospective clients, investors, and potential partners, networking contributes to the overall health of the industry.
Today in our blog we are discussing the importance of attending B2B cannabis conferences. Here are our Top 5 Reasons:
1. Exchange Ideas
Actively seeking out networking opportunities offers a range of benefits, both to the individual cannabis professional and the entire cannabis ecosystem. One major benefit of a quality cannabis conference is promoting the exchange of ideas. By bringing a wide range of thought leaders, researchers and business people together, new concepts can be shared with relevant parties, promoting cooperation. This exchange propels innovation and growth both at the micro and macro levels.
2. Raise Your Profile
Another advantage of cannabis conference networking is that it helps companies become visible to the right audience – most importantly to other businesses with partnership potential and high-value investors. More visibility means more connections and more connections translate to more growth. When nascent businesses seize high-level networking opportunities, they open doors that would otherwise have remained shut.
From exchanging information and brainstorming new directions to creating connections with well-positioned industry players, the power of networking is integral to the success of any cannabis business – and can also be an opportunity to crowdsource solutions to specific challenges. A network can act as a support system, helping to smooth any bumps in the road to corporate success. Airing pain-points and concerns promotes cooperation and problem-solving, including access to targeted, novel solutions ahead of the curve.
4. Help Others
By sharing information, opinions, and challenges, network partners can assist each other while contributing to a broader ecosystem. It takes a village to raise a round of funding, and networks are the village of any business. When you help others, with specific advice, introductions, investment opportunities, or in any other way, the benefit is manifold. Lending support to members of your network helps raise your own corporate profile and contributes to propelling the industry forward for the mutual benefit of all involved. In the cannabis field, this benefit expands and multiplies, helping patients, researchers, and advocates as it ripples outward. So, pay it forward!
5. Stay Fresh
A high-quality cannabis conference showcases the most leading-edge content. From technology, emerging research, disruptive thought leadership, and mind-blowing marketing strategies, B2B conferences offer attendees an opportunity to keep up to date with all of the latest trends in their specific industries. In cannabis, the pace of change is extremely rapid. One important way to keep your finger on the pulse is to attend global, cannabis-specific confabs.
CannaTech: A Premier B2B Cannabis Conference
CannaTech is a high-level cannabis conference that brings together thought leaders, industry mavens, and leading-edge researchers to propel cannabis innovation. Uniquely positioned as a deal-makers’ summit for the cannabis B2B set, CannaTech creates and expands the global cannabis ecosystem by fostering meaningful connections between quality stakeholders. CannaTech events are ideal for any cannabis industry player actively seeking new opportunities. Since our last summit in Tel Aviv, a number of companies have successfully raised full investment rounds, and more deals forged on the conference floor are currently in the pipeline.
One valued member of the CannaTech cannabis conference network is Colorado-based Vanguard Scientific Systems, a premier provider of equipment, systems and performance solutions servicing the botanical extraction industry. Vanguard CEO, Matt Anderson, was in attendance at the Tel Aviv flagship event this past spring and had this to say:
“I’ve been all over the world and been to many conferences. I am so impressed with iCAN and CannaTech, with the quality of the conference itself but more importantly with the people that are walking the aisles. There is comfort here, it’s not pushy or salesy. We’ve met friends, we’ve met business contacts, and we’ve met potential investors. For us, this has been the best conference we have ever been to.”