STEFAN GERARD

Chief Strategy Officer
Bensimon Byrne

Stefan brings over 20 years of multi-disciplinary, marketing communication, business and brand strategy to the table. He has worked as the brand planning director at top North American ad agencies Y& R (New York) and Deutsch (Los Angeles) as well as, building his own businesses focused on consumer research, cultural trends and experiential marketing. Most recently, he served as Global Managing Director for Strategic Integration at FleishmanHillard, the third largest global PR communications agency in the firm's NY office.

Stefan's multidisciplinary expertise extends across brand strategy, advertising, public relations, digital/social content, corporate communications, and experiential. Over the years, Stefan has worked in virtually every category including automotive, financial services, technology and consumer packaged goods. His thought leadership in consumer marketing has been applied to leading global brands including; Chase Bank, Citibank, Samsung, Cadillac, Bacardi, L'Oreal, SAP, and Bose.  At his current agency, he is intimately involved in client work including Scotia Bank, Constellation Wines and Spirits, Nestle and the LCBO (liquor board).

He has been working with clients in the cannabis space since 2014 in the US, first with GW Pharmaceuticals and then with a Colorado-based, luxury edible cannabis brand, 1906. Since moving to Toronto in 2017, Stefan has been leading the agency's cannabis thought leadership for its clients including MedReleaf, Supreme, 7Acres among others.

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