Keegan Peterson

Founder & CEO

Keegan Peterson is Founder and CEO of Würk, the leading human capital management company for the cannabis industry. Keegan founded Wurk in 2015 after recognizing that cannabis businesses didn’t have access to the same scalable HR technology solutions as mainstream companies. Cannabis companies were repeatedly being dropped by workforce management vendors and Keegan saw the opportunity to build an HR and Payroll platform specifically to serve the rapidly growing cannabis industry. Under his leadership, Wurk now serves hundreds of clients across 33 states, including some of the largest publicly traded cannabis corporations in the nation. Würk now pays one in ten employees in the cannabis industry.

Prior to founding Wurk, Keegan spent over a decade working for high-growth HR technology companies, developing a deep understanding of how to build and scale software solutions that automate critical HR functions of business operations.

Keegan is active in lifting up other entrepreneurs in the cannabis space. He is a mentor at Canopy Boulder and Canopy San Diego, a mentorship-driven, early-stage investment program for startups in the cannabis industry, with a focus on ancillary products and services. Keegan is an outspoken public advocate and thought leader for the cannabis industry and is associate producer on the 2018 documentary Weed The People, which aims to educate mainstream audiences about medical cannabis as a human rights issue.

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