Jody Simon, MS, RPh has been a consultant to the pharma and biotech industry for 25 years in medical communications and education. He has assisted in the launch and life cycle development of blockbuster brands across a variety of therapeutic areas, with major expertise in oncology. Jody was a founder of the Hematology Oncology Pharmacy Association and started the Geriatric Oncology Consortium, a non-profit dedicated to dealing with the disparity of care in the older adult cancer patient. Through the years, he has established a strong network of researchers and clinicians, in all areas of cancer care, that he relies on to drive relevant and practical programming in the field. Jody has been involved in a variety of research efforts that have provided real world data to drive better practice efforts among providers.