Jeffrey Friedland is the author of “Marijuana: The World's Most Misunderstood Plant.”

Mr. Friedland is managing director of the private investment firm Friedland Capital Ltd. He is a founder and CEO of INTIVA Inc., which has operating businesses and investments in the cannabis industry in California, Colorado and Israel, and an investment in two licensed marijuana producers in Canada.

Jeffrey Friedland was an owner of two retail cannabis stores located in the Colorado mountain resort towns of Breckenridge and Crested Butte, and a cannabis cultivation facility located south of Steamboat Springs, Colorado. These businesses were featured in an eight-part CNN reality series, High Profits.

Mr. Friedland has been the chief executive officer of a NASDAQ-listed financial services company, a director and chairman of the audit committee of a New York Stock Exchange-listed company, and the chairman of a company listed on the EU-regulated market of the Frankfurt Stock Exchange.

Mr. Friedland has been featured or quoted in numerous publications and media, including the Wall Street Journal, Reuters, the New York Times, Bloomberg Television, USA Today, Versio Zinios (Lithuania), Vercerr Ji (Croatia), the International Business Times, the South China Morning Post (Hong Kong), the Guam Daily Post, the Forward,Jewish Week, Quartz, the Jakarta Globe, Israel Daily Television, BreitBart, NBC and Forbes.

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