George McBride is a former commercial barrister turned cannabis reform advocate and industry consultant based in London, UK.
George was part of the founding team who setup Volteface, the UK's leading think tank driving the debate around cannabis reform. He's also a co-founder of Hanway Associates, London's global cannabis consultancy; a team of creatives, consultants and academics. They consult, connect and communicate to bridge the gaps between industry, academia and policymakers.
He started his professional career in cannabis policy at the Beckley Foundation, Amanda Feilding's pioneering think tank driving research into the medical applications of cannabis and the psychedelics.