Brittany Kaiser’s story is the subject of the acclaimed Netflix documentary “The Great Hack”. A former member of President Obama’s media team and Amnesty International lobbyist, her life took a steep turn when she became one of the whistleblowers of Cambridge Analytica’s alleged misuse of Facebook data to run campaigns for Trump and the Leave.EU initiative.
From 2015 to 2018, she worked for Cambridge Analytica’s parent company SCL Group as Director of Business Development. She helped target swing-voters using their company’s datasets, allegedly amounting to 87 million accounts, and in her words, “bombarded them through blogs, websites, articles, videos, ads, every platform you can imagine. Until they saw the world the way we wanted them to… Until they voted for our candidate.”
In 2018, she severed ties with the company and in an interview with the Guardian newspaper, she detailed how Cambridge Analytica had allegedly used data harvested from Facebook users to develop political communications strategies. She also provided evidence to the British Parliament which showed that the company had worked with the Brexit campaign Leave.EU.
The alleged data harvesting and manipulation carried out by Cambridge Analytica influenced discourse around divisive political issues which many viewed as undermining democracy.
A year after the scandal, she now spearheads the Change.org campaign #OwnYourData which seeks to give control back to social media users and is now currently focused on legislative reform for digital assets such as personal data and tokens on the blockchain through the company she co-founded called Digital Asset Trade Association (DATA).
Brittany has also penned a book she named Targeted. It goes inside the secretive meetings with Trump campaign personnel and details the promises Cambridge Analytica made to win. Throughout the book, Kaiser makes the case for regulation, arguing that legal oversight of the data industry is not only justifiable but essential to ensuring the long-term safety of our democracy.