Applying his supply chain expertise to the cannabis industry, Whitney has designed and implemented efficiencies into the cultivation, extraction, edible manufacturing, wholesale and retail distribution operations of a vertically integrated cannabis operation, which directly expanded the company’s revenue from $100K to $2M per month.
His expertise on elasticity of cannabis demand, multiplier effects, pricing and inventory modeling as well as the modeling of illicit to legal consumer conversions, and the economic impact on jobs and taxes in the cannabis industry have been recognized throughout the economics community.
Whitney is a member of the American Economic Association, the Oregon chapter President of the National Association of Business Economics and participates on the Oregon Governor’s Council of Economic Advisors. His Whitney Economics and New Frontier Data white papers analyzing the cannabis market have been referenced in Bloomberg, the Wall Street Journal, Washington Post, New York Times, USA Today, the Associated Press, as well as in leading cannabis industry publications. He has provided policy recommendations at the state, national and international levels and is considered an authority on cannabis economics and the supply chain.