Asher is CEO at Tress Capital, an established investment management firm in the cannabis sector, founded in 2013. Tress originates, guides, and manages investment for HNW, SFO, and institutional clients in both fund and bespoke SMA vehicles. Tress works closely with its companies and sector as an active value-add investor. Its portfolio includes industry leaders such as SC Labs, Headset, Baker Technologies, Cannabis Now, Infusion Biosciences, Grownetics and North Bud Farms. Asher's prior background includes equity and equity derivatives trading and real estate investment management, and he has been featured on Bloomberg Markets, the Bloomberg Cannabis Panel, Capitalism.com, PEI's Agri Investor, AltAssets.net, and other media.